The two things that sell your home

Selling a property requires a strategy. And key to that strategy are two critical factors that ensure your property achieves the result it deserves within a suitable time frame.

Quite simply they are pricing and presentation, with almost every other part of a sales campaign revolving around these two core ingredients.

So let’s look at pricing and presentation and why they are the two things that sell your home.

Pricing

It’s no secret that every seller wants to achieve the best price possible for their property. That’s natural, and that’s what your agent is there to help you do.

That said, it’s important to price your property correctly from the outset.

Set the price too high and you deter potential buyers. Set it too low and you don’t realise the full value of your property.

The art lies in finding a sweet spot that attracts buyers in the first 14–21 days of the sales campaign.

These first 14-21 days are when interest in your property is likely to be highest, and the reality is most buyers set a specific price point as one of their search filters when it comes to perusing available properties on the real estate portals.

Your price point should be designed to appeal to your ideal buyer, piquing their interest and getting them through the doors of your home to investigate further.

So how do you go about finding that perfect price point?

Pricing your property correctly

Having multiple agents appraise your property and provide their price perspective is one of the first steps on the selling journey.

These appraisals are basically a guide for what the agent believes the market will pay for your property and it’s a figure that is based on a whole host of insight and data, including:

  • Recent similar sales in your suburb
  • Current supply
  • Buyer demand
  • Unique features that your property has
  • And more

Meanwhile, you can also conduct your own research, looking at what’s currently on the market and what’s sold recently.

Presentation

If you’re looking to achieve the best possible price for your property, then good presentation is paramount.

The home should be neat, tidy, well-maintained and generally put its best foot forward when it comes time to sell.

For some properties, that might also involve staging the home.

Meanwhile, this presentation carries right through to the photography, videography and general marketing of the property.

In a nutshell, a well-presented property is far easier to market to potential buyers. It’s also more likely to continue to pique their interest when they drive past and inspect the home.

Presenting your property well

We have a whole host of tips on how to prepare your property for sale and present it to best effect here, but in brief, great presentation involves:

  • Tidying the property
  • Decluttering
  • Making any necessary repairs
  • Finalising any improvements
  • Staging the home in some instances
  • Investing in good photography

How we can help

If you’re considering buying or selling a property and seeking to understand the current market conditions, why not chat with one of our friendly agents to understand how we can help?

Or feel free to enter your address below to get your instant property estimate.
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